In recent weeks, there has been a lot of talk about stock problem RAM memorieswhich translates into an increase in their prices, being very important for all sectors, since not only computers have this component.
That is why both Apple and other companies will have to face the problem, increasing the price of their devices, to be able to face the increase. However, Tim Cook's men have it easier, and could hold out for an extra time.
The iPhone and Mac will maintain their price in 2026
Lately, there's been a lot of talk about DRAM, which is basically the memory that makes our phones and computers run fast. What happens is that their prices have risen quite a bit, because Manufacturers are focused on producing more advanced chips for artificial intelligence and other things, leaving less DRAM available for mobile phones and PCs.
This affects almost all manufacturers, but Apple and Samsung seem to be in a better position to endure it. Thanks to their size, their money saved and the agreements they have with suppliers, they can buy large amounts of memory and absorb the price increase without having to raise the prices of their devices too much. Smaller brands or brands with tight margins are not so lucky and may have to increase prices or reduce memory on their computers. That is to say, that Xiaomi that we bought because it was cheap, may not be so cheap anymore, or, if it is, it may have worse performance than the current ones.
Apple also has an advantage because it controls its supply chain very well. and you can plan ahead. This means that even if DRAM becomes even more expensive in 2026, its products will remain competitive and will not be dramatically affected, which could even be an advantage, competing with other brands that, without options, have to raise prices.
On the other hand, some analysts think that the rise in prices of DRAM could slow overall phone sales next yearbecause smaller manufacturers will have to adjust their margins, and if something is more expensive, pass it on to the user, who could, because of this, last another year. However, Apple has enough margin, so we will see the next iPhones on the calendar without any problems or price increases (at least due to this component).
In short, although an expensive DRAM is going to complicate life for many manufacturersApple seems ready to resist without users noticing too much. It is not that we are going to see radical changes in the iPhone because of this, but that the company is prepared to endure the ups and downs of the market, which we will not know how long they will last, since AIs are at a very young point, and it could take years for everything to stabilize.
And you, do you think this is a problem, not only for computers, but also for phones? Are we going backwards and will we see 2026 with more expensive prices for devices with fewer capabilities? Leave us a comment with your opinion, and if you have recently bought a device due to this increase that we are already observing, and that will continue.
