On paper, the electric car market appears to be in great difficulty. After triple-digit growth, sales of these vehicles are much more modest on a global scale this year (+35%). Should we therefore consider that this transition made by the main drivers is doomed? The answer is no if we rely on this new study published by the consulting company Accenture.
Still big obstacles to purchasing
To see more clearly, the experts conducted a very informative survey among 6,000 car buyers in France, the United States, Italy, Germany, China and Japan. They note a huge difference between the first buyers of electric cars, fans of new technologies and defenders of the environment, and future customers who are much more conservative on this subject and have very specific requirements.
But several figures from this survey lead us to believe that these green vehicles could well supplant their thermal competitors in the future. Thus, 47% of drivers are convinced that the future belongs to electric cars. Likewise, 57% of motorists think they will adopt one of these models over the next ten years. This figure drops to 43% for those driving non-electric cars, but it is still significant.
Accenture believes, however, that this shift will not happen automatically. Clearly, major automobile companies and public authorities have a big role to play in convincing all those who are still hesitant to buy one of these models.
Moreover, 83% of respondents declared that reliability and security, as well as value for money (82%) are essential criteria. We are therefore dealing with pragmatic consumers who want to get value for their money.
Another concern mentioned by potential customers: recharging and autonomy. It is therefore only by responding and reassuring these various concerns that manufacturers will be able to fill their order books.
The battery, a major issue
These figures are ultimately not likely to surprise us. According to a recent study carried out by the firm McKinsey & Company, nearly a third of electric car owners plan to return to thermal engines for their next purchase.
And in fact, autonomy remains a real obstacle. Analysts note that in 2022 the minimum desired range was 435 km, while in 2024 it increased to 469 km on average. Clearly, manufacturers have a clear interest in building more efficient batteries and improving the energy management of these vehicles. Do not hesitate to consult our previous article on this subject here.
