Amazon has not been able to establish itself in the smartphone market, but it is however very present in the tablet market. And in the third quarter of 2024, the company even achieved a feat, according to a new study published by IDC, on tablet shipments worldwide. According to this study, global shipments grew by 20.4%. Despite modest growth of 1.4%, Apple remains the market leader, with 12.6 million units shipped and a 31.7% share. In second place is Samsung, whose shipments increased by 18.3%.
Amazon makes a breakthrough
As for Amazon, it is in third place, with a total of 4.6 million units shipped and a market share of 11.6%. In the second quarter, the company was not even in IDC’s Top 5. But most surprising is the growth in Amazon’s shipping. Indeed, compared to shipments for the same period in 2023, Amazon experienced growth of 111.3%.
“The company refreshed its Fire HD 8 model with new artificial intelligence tools at the end of the quarter. Sales for the third quarter of 2024 were driven primarily by Prime Day deals. The seller held two Prime Days this year and offered discounts on most of its models”explains IDC in its publication.
The AI revolution is coming to shelves
This year, the high-end smartphone market has been boosted by the arrival of new features based on artificial intelligence. And Anuroopa Nataraj, Senior Research Analyst, this also applies to tablets. The analyst explains that the latest innovations in AI attract consumers who are ready to buy premium products to benefit from these innovations.
- IDC just released the results of its study on tablet shipments in the third quarter of 2024
- The market grew by 20.4% and while Apple remains the leader, despite modest growth, it is Amazon that surprises the most
- Amazon returns to the Top 5 tablet manufacturers thanks to 111.3% growth in shipments
- According to IDC, like smartphones, the tablet market should be boosted by the arrival of new AI-based features
