The year is ending, and people are beginning to consider the typical New Year's resolutions, which are usually related to healthy topics, such as eating better, exercising, etc., so Apple does not want to be left behind, and wants to support you.
To this end, it has launched a series of advertisements that not only promote healthy living, but do so through one of their products, trying to get you to use it more, or, failing that, buy one to start doing so. Today, it is about Apple Watch.
Healthy Apple Watch announcement for 2026
Apparently, Apple has released some new Apple Watch ads right nowwhen the year ends and everyone says that “this year I'm going to take care of myself.” The campaign goes from not giving up to the minimum and is called “Quit quitting”, which means something like “stop leaving it.”
The videos are very short and there is nothing strange about them. Normal people suddenly start running and leave places where they would clearly be more comfortable staying still. One gets out of bed, another leaves the couch, another leaves a bar… very typical situations in which we have all thought “oh, tomorrow.”
The Apple Watch appears as that little nudge that tells you “come on, move a little.” You see things that everyone already knows: activity rings, warnings to get up, that you've already been moving for X minutes… They're not trying to sell anything new, just remember what it's for.
The message is quite clear: there is no need to train like crazy or change your life suddenly. Just don't give up on the second day. Apple knows that many people start out motivated and leave right away, so it goes straight to that, without dramas or speeches.
In the end, more than talking about the watch, the ads are about habits. To move a little more, to not always stay in the same place and to use the watch as a constant reminder You've already started, so you better keep going. It is a way to support everyone who wants to make a change, and also encourage them to use their own product, which many do not have, and could consider buying, even though they leave it on the table after 2 days, as usually happens with the January gym subscription. However, at the marketing and business level, they will have already achieved their objective.
And you, are you one of those who leave everything for January, and are you going to start those new habits? Or, on the contrary, do you think that there is no need to wait for this date, and it is something that we should do all year long? There are many who will dust off their Apple Watch and try again, so we give a lot of encouragement and strength to everyone, and may 2026 be what we are looking for. Leave us a comment with your opinion, and if you think these ads help motivate you, or just sell the product.
