Lately, Apple is releasing a lot of ads. In these, we can see the promotion of different products and services of the company, from a new Apple TV series, to how resistant an iPhone is, or the new thing you can play in Apple Arcade.
However, today, they focus on a tool that, despite the fact that we have been using it for years, they want to continue showing it, so that you do not forget that, thanks to an iPhone, you can pay anywhereeven though you have forgotten your wallet.
Apple presents “Outrun” to promote Apple Pay
Apple has released a new ad to promote Apple Pay called Outrunand he does it in his own, almost cinematic style. In the spot you can see a woman fleeing from some kind of monster, in a scene that is more reminiscent of an action or horror movie than an advertisement that ends up promoting Apple Pay. In the middle of the race, he stops at a gas station to buy something, but realizes that he doesn't have his wallet with him.
Instead of panicking, just Take out your iPhone, pay with Apple Pay in seconds and continue escaping without problems. The bottom line is clear and direct: you can rely on Apple Pay even when things go wrong or when you don't have your usual payment methods on hand.
Although the announcement had been circulating for some time on social networks such as TikTok since November, now Apple has officially released it on YouTube, giving it much more visibility and confirming that it is official. As the company usually does, it does not focus on explaining how to perform the service, but rather on showing an exaggerated everyday situation where Apple Pay becomes the quick and convenient solution, so that you yourself can realize how it works.
With this campaign, Apple wants to reinforce the idea that it is no longer necessary to carry a wallet for anything. With an iPhone or Apple Watch and a card added to the Wallet app, you can pay securely and contactlessly in seconds. The ad is not about complicated technology, it is about peace of mind and knowing that you have a quick option when you need it.
Apple is very clear that the best way to promote something is to do it naturally and with actions that could happen to all of us on a daily basis. Surely the next time you forget your wallet, you will think a little more about this, since, seeing it, even if it is in a simple advertisement, your head remembers it more, and even though you have Apple Pay configured, in other situations, you may not use it, trying, thus, to encourage that this does not happen to you again, and you take it as something more natural, to which many are still not accustomed.
And you, are you one of those who pays everything with Apple Pay, or are you one of those who never remember that they have it on their iPhone or Apple Watch, and end up going back to get their cards? Leave us a comment.
