At the start of the year, Samsung made a bet on artificial intelligence, integrating Galaxy AI, a series of new features based on generative AI, on its Galaxy S24 series. And today, the strategy is paying off, since according to a new study by Counterpoint Research, the manufacturer has achieved a feat that it has not reproduced since 2018 in the smartphone market.
The Galaxy S24 is still in the Top 10
The analysis firm has just published the Top 10 best-selling smartphones in the third quarter. And if this ranking is dominated by the iPhone 15, the iPhone 15 Pro Max and the iPhone 15 Pro, we also find a good number of mid-range models from Samsung, the Redmi 13C 4G from Xiaomi, as well as the Galaxy S24, which is in tenth place.
And although Samsung’s flagship did not sell as well as its direct competitors in the third quarter, the fact that it is in this Top 10 is already an achievement. This is an indicator of how popular the Galaxy S24 is compared to its predecessor. On the Top 10 for the third quarter of 2023, for example, there was no Samsung flagship. “Samsung’s Galaxy S24 retained a place in the top 10 in Q3 2024 for the third consecutive quarter. Additionally, for the first time in a third quarter since 2018, a variant of the Galaxy S series entered the top 10. Sales of the Galaxy S24 series were primarily driven by a strong marketing focus on its capabilities. GenAI”, says Counterpoint.
Samsung is already thinking about what’s next
In any case, next year, Samsung should continue to rely on artificial intelligence to promote its new Galaxy S25 series models. Recently, the manufacturer presented its quarterly financial results. And he mentioned his prospects for 2025, in a document summarizing these results.
We learn that next year, “Samsung will expand sales of the S25 series by offering a complete Galaxy Al experience and strengthening marketing programs.” In other words, the manufacturer should present new AI features. In addition, it could rely on Qualcomm’s new processor, the Snapdragon 8 Elite, to exploit even more complex artificial intelligence technologies.
- Counterpoint publishes its Top 10 best-selling smartphones in the third quarter and the Galaxy S24 is still in this table
- This is quite an achievement, as the last time a Galaxy S series flagship was in the Q3 Top 10 was in 2018
- Study suggests that, thanks to AI, Samsung was able to make its flagships more popular
- And it plans to continue to focus on AI in 2025
