Sony has announced a new price increase for the PS5the PS5 Pro and the PlayStation Portaleffective from April 2, 2026. The company justifies the measure with the well-known formula of “the pressures of the global economic environment”, which at this point already sounds like a broken record. It is the second significant increase that the console suffers in the European market, and it is not exactly news that players were waiting for.
In Europe, the standard PS5 will cost 649.99 eurosthe PS5 Digital Edition 599.99 eurosand the PS5 Pro will shoot up to 899.99 euros. The PlayStation Portal also goes up to 249.99 euros. UK prices follow a similar trend, with the PS5 at £569.99 and the Pro a £789.99.
Sony points to tariffs as a trigger, but pockets pay the same
The company does not explicitly mention the trade tariffs pushed by the Trump administration, although the current geopolitical and economic context is the obvious backdrop. Tensions in global supply chains and the strengthening of the dollar against other currencies are putting pressure on manufacturers like Sony, which produces much of its hardware in Asia.
The problem is that these increases come at a time when the PS5 is no longer new —it has been on the market since 2020— and in which the price begins to be an argument against, not for. Paying almost 900 euros for the PS5 Pro, without a disc reader included as standard, is a decision that few are going to make with joy. If we add to this that Xbox maintains its prices for now and that the gaming PC continues to be an increasingly competitive alternative, Sony has a perception problem that is not resolved with well-written corporate communications.
What price would you be willing to pay for a console before permanently switching to the PC or changing platforms?
