Windows 10 has ended supportso the majority of users who still have this system (40%) are considering which new computer to buy, since many cannot run a more recent version, and, therefore, it is their only solution.
Dissatisfied with Microsoft, a A large number of users have chosen to purchase, for the first time, an Apple computernot only for their great features, but for their support, since they give the user many more years of updates, and with less hassle in between.
macOS gains ground over Windows
The deadline for the end of support for Windows 10 has generated a great wave of computer renewals around the world, and Apple is benefiting quite a bit. According to data from Counterpoint Research, almost 40% of active PCs were still using Windows 10 before support ended in October 2025.
As a result, many people and companies decided to upgrade their equipment, and that boosted global sales of all types of equipment. Apple was one of the big winners: Mac shipments grew almost 15% during the third quarter of 2025, compared to the previous year, as we already saw in another article.
Other brands also saw significant increases. Lenovo increased its shipments by 17%, ASUS by 14% and HP by 10%. Dell, on the other hand, was the exception and fell slightly. In general, Demand rose because a large part of PCs with Windows 10 did not meet the minimum requirements to upgrade to Windows 11so users had no choice but to buy a new device.
It also influences that new generations of computers come prepared for artificial intelligence tasks and better performance, something that is pushing many companies to renew their fleets ahead of time. Apple, with its own chips and its integration between hardware and software, has been able to take advantage of this trend very well, since it even has its own AI, adapted to the chips, although it is currently not yet finalized and there is still much to improve, but it encourages many to choose one of its devices now, thinking about the future.
In short, the end of Windows 10 support has been a big blow for older computers, but a enormous boost for the market in general. And within all this movement, Apple has emerged as one of the most favored brands in sales this year, since, as we said, with its own chips and system, it can take very good care of its users and devices, giving them more years of updates, better optimized, and being able to retire your computer at any time you want, and not out of obligation, since all Windows 10 will have a large security gap that, many people, it affects.
And you, are you one of those who prefers to continue with your old PC and not renew it, or have you started to look at other options, among which is a Mac that, possibly, you would not have planned before? Leave us a comment with your opinion about it, and if you think Microsoft has done it well or not.
